Sofubi (ソフビ) or Sofvi is a portmanteau word used to describe toys made from soft vinyl (sofuto biniru) usually depicting kaiju, mascots and original characters. The word's meaning has broadened beyond its etymological meaning – referencing the material used, as well as the associated art style and culture.
Mutant Vinyl Hardcore Toy Co is owned and operated by Rich Montanari. Founded in 2010, MVH produces Sofubi inspired by Horror, Monster, Sci-Fi and Fantasy culture.
After many successful years of custom-painting vinyl toys, the artist set out on a journey to make original toy designs of their own, capturing childhood toy influences while incorporating aspects of Japanese kaiju and yokai realms – sculpting, painting and designing packaging for all release in-house...
KINOKESHI BY SHIMOMOKU